It is easier to reach top positions with them than with common ones. There are funds for additional Internet marketing tools. This means expenses for attracting brand traffic, crowd marketing, SMM, etc. When a one-page site is not tailored for seasonal offers or promotions, there are phrases in Keyword Planner for the main keywords , and they are not overloaded with information projects and large online stores, landing page promotion will be appropriate. There is a high probability that it will give you a new influx of free traffic. Landing Page Promotion: Pros and Cons Let’s first make sure that Landing Page optimization is worthwhile.

 

 Let’s look at the advantages of the method: no duplicates . You won’t have to worry about the common problem of online stores, which have a bunch of duplicate pages. This is the main problem that leads to ranking difficulties. Duplicates are completely excluded on the landing page; easy tracking and elimination of broken links . The Landing Page concept provides for the absence or minimum of links within the resource. Therefore, 404 pages will not be indexed; Concentration of weight on the main page . You do not need to set up internal linking.

 

 For this reason, all the weight falls on the main page, and it will seem significant to search engines. Conduct a landing page analysis Website address I hate to disappoint you, but landing page promotion also has some disadvantages: limited semantic core. On one page, you can effectively use a small number of high-frequency and low-frequency queries. Ideally, up to 20, otherwise over-optimization is possible; light weight. It is not easy for landing pages to gain an external link profile. For this reason, crowd marketing comes to the rescue; locality. In most cases, the landing page is promoted in a region.

 

 That is, it has a clear connection to the place. Hence, there is less potential traffic. Even taking these points into account website promotionwith one page it is possible, and quite successful. Read also What is a landing page Recommendations for Landing Page Optimization Compilation of a semantic core (SC) The semantics of the page determines which queries visitors will use to get to the site. All keywords that you place on the Landing Page should belong to one group of user queries. The engagement of visitors and their willingness to place an order will depend on its choice.