In 2025, we will see an expansion of this practice because it has proven to be very useful in identifying quality potential clients and increasing ROI. Account intelligence consists of applying Artificial Intelligence to the data obtained from potential clients to identify which ones are of higher quality and prioritize them in the sales funnel . AI will allow us to know the interest they have in our company and what their conversion potential is.
Retargeting campaigns are stronger than ever
Retargeting is going to be much more sophisticated in 2025 , given that many customers do not convert on their first visit to the website. It consists telegram number list of impacting with advertising those users who have already had a first contact with our brand, either because they have visited our website or because they have opened an email, but who have not made any purchase or conversion.
In other words, retargeting campaigns are going to be more effective and personalized so that they are more attractive to users and how to enter a niche using targeted vertical marketing they do not ignore them as much, since 84% are not very receptive to these types of ads. And despite this, it is no less true that the more times a user sees a brand’s messages, the more predisposed they are to purchase.
Dynamic pricing, one of the most relevant automation trends for 2025
We will also see an improvement in dynamic pricing strategies , which consist of using algorithms and data analysis to modify and optimize the price of products or services taking into account different factors, such as demand, market benin businesses directory trends, historical data, competitor prices, etc.
This type of strategy has been benefiting certain sectors for years, such as airlines, ticket sales or transport, but in 2025 we will see an improvement in their capabilities, as well as other types of sectors jumping on the bandwagon, such as catering, which can increase its profitability by up to 30% thanks to this strategy.