Writing for the web cannot be improvised. Whether you have a gift for writing or are a complete novice in the field, SEO web writing requires you to respect a certain number of rules in order to:
Satisfying search engine algorithms
Arousing the curiosity of Internet users
Please the reader and convert
To help you write your blog articles and optimize your marketing strategy, here is a 5-step guide with, as a bonus, 2 additional tips from a web editor.
Article title, introduction, text, structure, keywords, SEO, meta description, links, call to action… Discover how to structure a quality blog article for content that appeals to your readers and ranks well in Google search results.
Step 1: Target, problem and objective of the blog article
Before diving head first into writing your blog articles, start by defining the target, the problem and the objective of your web content.
To help you, answer the following 3 questions:
Question 1: Who is your czech republic phone number library article aimed at?
In other words, WHO is your target?
Whether you are addressing individuals or professionals. Be specific in your response.
Examples
Or at rental investors?
Or the large company looking for a new design for its website?
What is the WHAT?
Here, it is a question of precisely defining the type of subject that you are going to address and which will serve as a common thread in your article.
The problem is the equivalent of the provisional title of the article.
You are a yoga teacher and want to convert new followers to this discipline
You choose to focus your blog article on the benefits of yoga to reduce stress.
If your target is the overworked individual looking for a solution to relax, the question could be “Why practice yoga?” You will then focus your content on “Yoga is adapting packaging for older adults good for reducing stress (why, how)”.
On the other hand, if you are targeting business leaders. Your article will take another direction such as “How to reduce stress at work?” You will then be able to b2c fax present the positive aspects of having employees practice yoga to, among other things, improve their productivity.
