You have a German online store, interesting products, advertising campaigns, but something is wrong. The number of orders is not growing at all, and the data from the analysis indicates that many potential customers give up on the purchase at some stage of the purchasing process. Take a look at these places – maybe there is an error there or something that puts the customer off so much that he abandons the basket and goes to look for a similar product, from another seller.
In this article, we present 6 UX principles that are worth following to make your online store in Germany as user-friendly as possible.
1. Wide selection of payment methods
You have a limited repertoire of payment methods and you think that this is enough? You are wrong! German customers have their how to choose realistic keywords payments and sometimes abandon their shopping carts if they do not find the method they are used to when completing a purchase. Make sure that your store offers payment options using the most popular methods.
payment methods in Germany or used by a given target group.
2. Additional fees? Let us know right away.
Imagine this situation. A customer happily browses your store, throws products into the basket, estimates how much they can spend. And then they go to finalize the order, and there they see additional the visual design should be eye-catching they didn’t know about before – e.g. additional packaging costs, shipping insurance, personalization, etc. A customer surprised by this fact is likely to evacuate from the site, abandoning the transaction. Make sure that information about such costs is visible to the customer from the very beginning.
3. Purchasing Process – Where Am I?
Inform the user who is in the middle of the cameroon business directory process about where they are currently and how many steps are ahead of them. This will ensure that the user will not have problems with completing the next steps of placing an order.
4. Make it easy
We all have a lot on our minds – and so do your German customers – so don’t make them memorize and think. Make sure that the system remembers the data necessary to place an order and provides it to customers.