When we think of an influencer we often imagine great figures from television and film . International figures or celebrities like Kim Kardashian or Selena Gómez. However the trend indicates that brands are increasingly looking for micro-influencers . Now Microinfluencers the new trend in social networks the important . Thing is the affinity that the person has Microinfluencers the new trend in social networkswith their followers. To give an example there are profiles that have 200 followers on social networks and every . Time they publish an image they get 180 likes while other people with 1000 followers get . The same number of likes. my products because her followers have a greater affinity with her and her content, unlike the person in the second case.
What is a microinfluencer
According to what was discussed at the eShow Barcelona 2019 conference micro-influencers are considered . Those people with less than 10k followers who manage to tune in with their target. And, according to these social media professionals. The trend of success points towards micro-influencers as brand ambassadors . Who apparently have better Country Email List conversion and achieve greater engagement . This is happening because “famous” influencers sell themselves to everything and, therefore, lose credibility. By this we mean that they may already be advertising eco products in the morning like a dish prepared in the afternoon and this makes the influencer lose their identity and values.
This situation has led brands to
Look for influencers who fit more precisely with their brand because, in this way, they are sure that the audience they reach is a high percentage of their target audience. We must keep in mind that influencers are not robots, so the more spontaneous the campaign (or publication) in which they appear with the product or service (that they want to sell), the more B2B Reviews they will sell. Unlike already famous influencers , it is statistically proven that micro -influencers do not sell what they do not identify with even though they are offered a lot of money for it.
