Can you imagine life without your smartphone? Most people can’t, and they’re not wrong. Today, more than 3.5 billion people own smartphones, and we use them for everything from shopping to watching videos.
Business owners have responded to this massive shift in smartphone users by focusing on mobile marketing campaigns. There’s no doubt that your mobile conversion rate can significantly impact your sales and consumer perception of your business.
Essentially, mobile conversion rate comes down to the number of people who take advantage of your offer compared to every person who sees your ad campaign. Increasing this number is one of the best ways to grow your business exponentially, especially when you consider that more than half of all organic traffic comes from mobile devices.
Today, we’re going to explore a few ways to increase mobile conversions on your website.
Improve loading time
If your website takes a long time to load, you’ll have a hard time increasing your conversion rate. Mobile users are notoriously less patient than desktop users, so site speed is crucial.
For context, if your website takes longer than three seconds to load, approximately 53% of your visitors will leave.
The good news is that there are several ways to improve loading times on your website. We recommend using a mobile-friendly theme that doesn’t conflict with the desktop version of your site. Using the right theme can ensure that your site loads quickly, which means more people will stick around and sign up for your email list or buy products from your store.
You can also enable browser caching. Browser caching can ensure a smooth and uninterrupted experience for returning mobile users, rather than fetching resources every time someone visits your site. Since people tend to visit a site multiple times before converting, this tip can help you keep users interested in your product or service.
If you need more help, Google offers a ton of resources to help business owners improve their site’s speed, including its Mobile Page Speed Best Practices Sheet and Mobile Speed Checker.
Use Personalization
Next, let’s talk about the power of personalization. You’ve probably you must know that greater the detailing heard people say that personalized marketing is a great way to get more leads and build rapport with your audience, but do you know why?
Personalization helps boil it down to a simple premise: consumers see content and offers they find relevant. Let’s say you’re a baseball fan, so you start browsing a site that sells sportswear like jerseys and aub directory autographed gear. The only thing you’re interested in is baseball, but the site keeps offering suggestions for soccer and hockey gear. Do you want to keep going? Probably not.
Now imagine the same situation, but all the content and ads on the site are related to baseball, which was the subject that brought you to the site in the first place. You might feel like the company knows you and is showing you relevant content, which encourages you to stick around longer.
