It is very important not to send messages too often, but not too rarely either. But how do you know what the right frequency is? In principle, you should send a message at least every 14 days, otherwise the recipients will forget about you.
For most brands, especially smaller ones, the best frequency would be to send messages once or twice a week . The most take email marketing service important thing is to try to stick to a regular schedule, but most importantly, include something thoughtful and interesting in your messages – don’t send them just because you have to.
Step #8: Play with message format
Do your customers prefer articles? Infographics, perhaps? Or maybe they respond better to videos? We encourage you to try out all the formats available to see what works for your recipients and what they respond to best. Fresh, fun, and innovative emails attract much more attention than boring text-only messages, so get creative.
Step #9: Make sure your CTA is clear and catchy
The call to action ( CTA) plays a key role in convincing recipients to make a purchase or click on the link that redirects them to your company blog. Every message must therefore contain a clear and attractive CTA , but unfortunately many brands forget about it. So, if you want to get better results than your competition, always include a CTA that must also be eye-catching and stand out from the rest of the text .
Step #10: Add Social Media Link
Email is an extremely important medium, but it is not enough by itself. Even if you have a small business that cannot invest a lot of money in marketing, you telegram’s user interface: an in-depth guide can still include social media in your marketing strategy. Social media is also a very cheap tool that brings many benefits . So make sure to include links to your social media profiles in every message to ensure a better and closer connection with your customers.
Step #11: Make sure your titles are attractive and catchy
The email title is the first contact with the recipients and usually also affects the decision whether or not to open the message. It’s true, it’s only a few words, but since it plays a crucial role, it’s definitely worth spending a little more time and attention on it. The golden rule of email marketing is that 80% of the time should be spent on preparing an attractive title and 20% on the rest of the message.
Step #12: Check out what your competition is doin
When it comes to business, it is always important to know what your competition is doing and in email marketing, this is very easy. All you have to do is sign up for the newsletters of competing companies and then carefully check what they send. This way, you will be able to see what offers they prepare, what techniques they use and what types of messages they send.
Sure, copying messages and ideas from your competition is not a good idea, but following their content may inspire you and, most importantly, it will be easier to stay one step ahead of the rest.
Step #13: Plan your customers’ purchasing journey
The ultimate goal of your email marketing is, of course, to generate leads and sell products or services. But that goal cmo email list begins with the first step of the buying journey. It is therefore important to carefully plan your customers’ journey from the first message, to visiting your website, to the purchase itself .
If you optimize each stage of this buying journey and craft messages that gently nudge prospects in the right direction, you’ll be able to achieve great results with email marketing.
