Related entitiesSource: Search Engine JournalDevelop a topic cluster strategyA topic cluster strategy consists of defining a comprehensive topic to address in “pillar” content and producing “satellite” content that directs links to it and strengthens the authority of the main post. In the case of optimizing for Google Discover, the intention is to strengthen your site for one or more broad topics. As we said, you must define the broad topics that your business can cover. Then, plan satellite posts, on specific topics within the “umbrella” of the main topic.

This way you strengthen the

This way, you strengthen the pillar argentina whatsapp data content of this strategy and become an authority on that topic, which represents an interest. If you are a reference in a user’s interest, your content is more likely to appear on Google Discover. Publish more videos on YouTube Google likes videos — and so do users. It is no coincidence that the search engine bought YouTube and has given more emphasis to video content in search results. The same happens on Google Discover: much of the recommended content is videos.

Additionally YouTube videos have autoplay

Additionally, YouTube videos have autoplay. In other words, they automatically run in the feed, are highlighted and tend to attract more clicks than other cards.Videos on Google DiscoverSo explore YouTube. Develop a video strategy to take advantage of one of the formats that is currently most consumed, generates engagement and even helps you appear on Google Discover. How to measure results? Do your articles already appear on Google Discover? How many visitors do you get from there? What is the click-through rate for your pages in the feed? If you’re already asking yourself these questions, know that you can find the answers in Google Search Console.

The tool offers a specific

The tool offers a specific report about Google your website and single product in it Discover. The metrics show impressions, clicks and CTR of content that has appeared in the feed in recent months. However, you will only see the numbers if the content reaches a minimum impression threshold. Understand better how the Discover performance report works.Google Discover performance reportGoogle Analytics, on the other hand, does not have a report dedicated to the tool. You could see Google Discover among the traffic source channels, but Google counts visits from that channel as organic traffic and, according to some internet speculation, as “googleapis.

com” in referral traffic Perhaps

com” in referral traffic. Perhaps Google cz leads Analytics will improve this information as Discover becomes more widely used, but there are no plans for that yet. For now, stick with Google Search Console. Although Google Discover is at the beginning of its history, still being known by brands and users, it already represents a good opportunity. With this feature, you can now gain more organic visits and increase user loyalty to your website. It is interesting to see how Google Discover points to where the web, searches and digital platforms are heading: increasingly visual, personalized, predictive and mobile content.