However, if you are not a media company and work with other industries, how can you take advantage of Google Discover in your content strategies? Even though Google prioritizes recent news on Discover, there is nothing stopping it from showing the user some older content, as long as it is relevant and makes sense at that time. So, the tip is to mix fresh and evergreen content in blog posts. Among the fresh content, you can talk about news in your market, trending topics, news about your own business, and, of course, maintain the frequency of posts to always have new content on the blog.

This type of content tends

This type of content tends to appear algeria whatsapp data more, but it also tends to have a quick life in the feed — a window of days with a chance of appearing there. A beautiful example from our blog was the news about “Facebook Shops”, launched in May, which generated a lot of traffic through Google Discover, there were more than a thousand impressions and about a thousand clicks in just days! Case “Facebook Shops” on Google Discover Among the evergreen publications, which “don’t age”, it is important to create high-quality, relevant and in-depth content on topics that you master.

They tend to appear less

They tend to appear less in the feed, but have your links should stand out visually a longer window of months or even years with a chance of being recommended by Google. An example of success using this more perennial type of content is with our post on Kernel Strategy, which works on more in-depth marketing concepts and has a whole differentiation. Only on Discover, we achieved impressions and around clicks in a single day. Results text Kernel strategy on Google DiscoverIn this case, although the number of impressions was very large, we also observed that the CTR was a little lower, and this could be related to the fact that it is a new concept, or also because we had not clearly shown what the article was about.

With this learning we continued

With this learning, we continued to cz leads optimize this material, testing other SEO titles, H and descriptions to check what is capable of attracting this user more — always remembering that SEO work requires constancy (well, a lot of constancy) to maintain good results. Discover the broad themes that interest the personaThe choice of links that will appear in the Google Discover feed is based on the users’ interests. They are grouped into broad keywords, which represent broad themes, such as: Hobbies (e.

camping games recipes); Sports (e g :

g.: camping, games, recipes); Sports (e.g.: women’s football, Brazilian national team); Entertainment (e.g.: Game of Thrones, Lady Gaga); Business (e.g.: Digital Marketing, accounting) Brands (e.g. : Apple, Banco do Brasil). Users’ interests are unlikely to be represented by long-tail keywords. Therefore, try to understand the broad interests of users (and their respective keywords) that coincide with themes that permeate your company and your market. They are the ones you should talk about on your blog.