So, it is also in this direction that your online presence must follow. Now, if you liked knowing how we optimize our content, take the opportunity to also read about what we do to generate more than a thousand quote requests per month. Download the ebook now with the complete step-by-step guide! one thousand quote requests per monthShareCamila CasarottoRock author vectorAuthorCamila CasarottoSubscribe to our blogAccess, first-hand, our main posts directly in your email___Skip to contentblogCategories Get to know Rock Content Free materials Search.

BRTalk to a consultantMarketing and

..BRTalk to a consultantMarketing armenia whatsapp data and the LGBTQIA+ public: how far are you in understanding this relationship?The LGBTQIA+ community has demands far beyond those simply focused on consumption, and the agendas that concern their rights need to be considered by companies. Understand what they expect and learn what your brand should consider when positioning itself for this audience. Edu AbreuEdu Abreu jun, | Reading: min✓ Content created by humansUpdated at: //Marketing and LGBTI+ audience: how far are you in understanding this relationship?Needing content for your company? Find the best writers on WriterAccess!Try for freeIn recent times, more and more companies have been including LGBTQIA+ representation in their speech.

The topic is no longer

The topic is no longer new in the world of e-commerce and intuitive and very powerful marketing, but it continues to attract more and more interest. But don’t think it’s simple: the attention of the LGBTQIA+ public is not just focused on the offer itself. This audience understands that it can directly reflect on society, the economy and the environment. Therefore, it places meeting your agenda as a determining factor, both for the consumption decision and for your satisfaction. Throughout this reading, you will discover more details about the relationship that involves the history of the demands of the LGBTQIA+ movement and the way in which this public evaluates and decides the brands they will consume today.

Let’s go? What does history

Let’s go? What does history have to teach cz leads about LGBTQIA+ marketing? What should Marketing for the LGBTQIA+ public promote? And how to meet these expectations? What does history have to teach about LGBTQIA+ marketing? Countless moments involving LGBTQIA+ characters are recorded in history. However, we will focus on more recent facts, whose weight for the context we are discussing is greater. Understand more below!Stonewall Inn and the beginning of the fight against oppressionAt the end of June, a violent police raid took place at the Stonewall Inn bar, located in the Village, a neighborhood in New York.

The bar was massively frequented

The bar was massively frequented by the LGBTQIA+ public, and prejudiced and truculent approaches were common at that time — especially in venues of this type. However, on this occasion, the bar’s patrons resisted and clashed with the police. The revolt took to the streets the following morning, with demonstrations by several LGBTQIA+ people. And, what perhaps would have been just a situation of alarm, ended up taking on a large proportion, generating a series of debates about the rights of this community.