Find out how to review investments in Marketing during periods of crisis Even with little budget and the need to review investments in Marketing, it is possible to achieve satisfactory results and continue good work. Even though strategies need to be adapted and replaced, it is possible to keep brands strengthened and visible to the public. More than actions and techniques, it is important to know which stance to take in times of crisis. Focus on low-cost strategiesLow-cost Marketing strategies are capable of achieving a relevant ROI and, in many cases, do not even require investment.

A good example is Content

A good example is Content Marketing, that is, you indonesia whatsapp data deliver blog posts, ebooks and webinars at no cost, to the public, who, in return, appear engaged and closer to your brand, even ready to generate conversions, such as purchases. Invest in relationshipsYou have already seen in this content how relationships are an important basis for the survival of brands in the market. Consumers are looking for more than just good products, increasingly wanting to be seen as ambassadors.

In a period like the

In a period like the coronavirus pandemic, people the following page – in addition are emotionally fragile, surrounded by uncertainty and, many of them, in financial difficulties. This set of factors represents the search for a different relationship with brands, in addition to consumption. Therefore, it is important to communicate with a very gentle, close tone and with the proposal of affection. In a difficult time for humanity, far beyond the economic impacts, people are also looking for genuine relationships with brands.

Optimize for search engines How

Optimize for search engines How long has your c phone number team not adjusted SEO parameters? Even before reviewing investments in Marketing, it is possible to enhance what is currently being done. Search engine optimizations represent continuous efforts that must always be renewed. Adjustments to posts, changes to websites and whatever else is possible can bring content and pages back to prominence on the web. This way, at no cost, your company remains visible and highlighted even in difficult times.

Understand the change in consumer

Understand the change in consumer behaviorConsumers can also change their stance in times of crisis. Fragile, these people are more in search of content and offers than new products. By understanding these changes in consumer behavior, companies can realize that the best marketing is to offer free content, discounts, and whatever else is favorable to their audience, going beyond commercial advantages and showing empathy, understanding and respect. Opt for strategies that are easier to measure It is essential to work with strategies that are easily measurable, since in these periods of crisis and the need to review investments in Marketing, precision makes all the difference.