What is benchmarkingBenchmarking, in Portuguese, means reference point. It is a research process between companies in the same sector to analyze how their products, processes and services are performing in relation to their competitors. In this market monitoring task, analysis, interpretation, evaluation and measurement of the information collected come into play. To create true market intelligence, you need to understand what the data means and how it can benefit your company. In general, each company identifies the factors that impact its performance and then defines metrics for the key performance indicators (KPIs) of the industry or market in relation to these factors.
They will thus serve as
They will thus serve as a “benchmark”, that is, a japan whatsapp data reference that can be used by the marketing team to develop initiatives that improve the company’s position or increase its market share. Discover the main types of benchmarkingTo put this strategy into practice, it is essential to understand that there are a series of types of benchmarking and each one helps your company in a different way. Therefore, we will present which are the most common and how they work.
Check it out!CompetitiveIn this type
Check it out!CompetitiveIn this type, the objective the following page – in addition is to use competitors as a parameter. The intention is to measure how the business or product positions itself in relation to those who directly compete for customers. The use of official and widely publicized data, such as revenue and growth, is the best choice. Generic Generic benchmarking is applicable when there are similar processes, even if they do not compete for the market. In some cases, they don’t even create the same product.
However the comparison is valid
However, the comparison is valid to find c phone number points for improvement.FunctionalIn the functional version, there is a search for steps that can be applied to any enterprise, even if they are not similar or do not compete in the same market. Financial management, for example, has to be executed in the best way in all cases, so it can be used to illustrate. InternalIn the internal case, the sectors of the enterprise are analyzed. In a communications agency, for example, it is possible to compare areas of development and service, in order to understand productivity levels and other results.