For any question, it is there with the answers that people want to find. This was already a reality before With the appearance of Covid-, the search engine acquired even greater importance in resolving people’s doubts, who were intrigued by the situation. Google Trends statistics show how searches reflected the changes that have occurred since the first months of the year. Firstly, many questions arose about the virus and the disease: “what is coronavirus”, “is fever a symptom of coronavirus”, “can coronavirus transmit through the air?” were some questions.
searches on prevention such as
Other searches on prevention, such as “where to chinese singapore phone number list find alcohol gel” or “how to make masks” also appeared a lot.Search for alcohol gelAs most countries decreed some type of social distancing, people stayed in their homes. As a result, doubts focused on home-based activities, such as “home office”, “delivery”, “cake recipe”, “how to take care of plants” or “lives today”. Search on Google for Lives At the same time, there is great concern about the economy, companies and jobs.
Since March searches related to
Since March, searches related to “unemployment” have development of both selection skyrocketed, while companies are looking for solutions related to “layoffs” and “home office”. Google search for unemployment But, as the new coronavirus advances, there is also an anxiety about when everything will return to normal. “When will the coronavirus end”, “coronavirus vaccine” and “when will classes resume”, for example, are common questions. Search for vaccine on Google In general, notice how search intentions reflect people’s priorities at this moment. Users are searching for questions and essential needs for health, well-being and finances, mainly.
Furthermore they seek information that
Furthermore, they seek information that conveys cz leads security and comfort in a situation that exposes human vulnerability. The search engine is seen as a safe place that will provide the answers we need in the face of this insecurity. And Google needs to worry about the security of the information it offers. The responsibility is great! Soon, you will see that the search engine is taking measures in this direction. What measures did Google take in the face of the pandemic? In light of the pandemic’s advancement, thousands of companies took initiatives to help the most vulnerable people and companies and better meet consumer demands.
Google is among them Realizing
Google is among them. Realizing the importance of the search engine at the moment and the need to offer reliable and updated information, Google has taken some measures related to searches. Let’s see what they were: On-SERP coverage Google started to promote on-SERP coverage of the disease. When the user performs a search related to coronavirus or covid-, Google modifies the entire results page (called SERP) to quickly bring ready and qualified answers.Covid coverage- on-SERPGoogle coverage of covid-Note that the SERP brings a series of information about the disease in the form of featured snippets and knowledge graph.