However, the momentary increase in desktop usage shows that no device can be ignored. Consumers migrate from one device to another depending on context — and that context can change at any time, as the pandemic is showing. Therefore, when developing and optimizing your website, test features on all screen sizes. Regardless of context and device, you should always provide the best user experience. Importance of indicatorsThe coronavirus moves the news every day. One week is enough to completely change the pandemic scenario and the outlook for the future.

There is little predictability because

There is little predictability, because we are lawyer data dealing with a virus that is not very well known. Therefore, you must keep an eye on your company’s SEO indicators. Any movement regarding the pandemic can change user behavior and interests and the effects on your business. Google Analytics and Google Search Console are your biggest partners in this task. They help you understand how your audience is behaving during this period. Additionally, they provide reports on Digital Marketing performance, to understand what is going right or wrong and which strategies you should invest in to get more returns.

Furthermore tools like SEMrush or

Furthermore, tools like SEMrush or Ahrefs your website and single product in it bring a more specific look at SEO metrics, including those of your competitors. Competition in all markets — as well as the fight for positions in the Google rankings — can fluctuate a lot, as the pandemic is affecting all companies. Monitoring indicators helps to provide more predictability for your business in such uncertain times. By keeping an eye on them, you can make decisions with more confidence. But, at this moment, it is interesting to reevaluate decisions and planning more frequently (every week, perhaps), as changes happen all the time.

What to expect from the

What to expect from the future of SEO after cz lists the pandemic? We still don’t know when, but the pandemic will pass. However, society will not go through a crisis of these proportions unscathed. Our generation has never gone through anything like this. Therefore, it is certain that the crisis will pass, but it is also certain that we will not return to normal. What is on our horizon is a “new normal”, in which we will have new habits, new challenges, new demands.

Nielsen has prepared a table

Nielsen has prepared a table with the different stages of covid- in consumer behavior. See how the exit will be marked by concerns and caution:Impact of covid- on consumer behaviorSource: NielsenAnd this is what will also happen in Digital Marketing. The future of SEO has been crossed by the impacts of Covid- Therefore, it is not possible to talk about trends for the coming years without considering the changes that the pandemic has brought. Professionals in the field also need to adapt to the changes that the coronavirus has brought to society, to search behavior and, more specifically, to the changes in Google’s SERP.