It is very important that you enjoy the topic, the industry and, above all, the people who work in this industry.
Because if you don’t have enthusiasm, if you don’t enjoy this topic, then your joy will quickly fade away.
Then you will do a bad job.
This will be reflected in the quality of your work.
So don’t just go where the money is, go where the money is and what you are passionate about.
Both must be present.
Which industry am I enthusiastic about?
Like taxes or all that legal stuff or something.
I know a little about it, but I have no enthusiasm for it.
What I am enthusiastic about is coffee .
I love coffee and all the details that go with it.
Not just drinking coffee, I’m interested in the beans, where they come from, how they were roasted, what the process was like, what the supply chain is like.
What the conditions are like where the coffee is grown and so on.
So, I’m interested in everything that goes with it.
I just find the phone number list industry super exciting.
Because I think it’s also a great drink that has made people happy for thousands of years.
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#2 “players with money”!
The second step, once you’ve decided on an industry, is to not target the entire industry and just write about coffee.
That would be way too wide
You have no chance to stand out in any way.
Instead, you only take a small piece.
You take this little piece out of the industry.
And these have to be “players with money” .
That is very important, yes.
That you target people within this industry who have money and who spend money.
Because beauty salon marketing: secrets to attracting customers otherwise you’re writing for people or building a business around people who don’t want to spend any money.
So, who is this small, very specific target group in the coffee industry and are they players with money?
For example, I would n’t take the normal consumers who just drink coffee .
Yes, these are people who go to Aldi, buy their coffee for €6 and are happy.
Or even betting email list buy instant coffee.
Well, I wouldn’t even target them.
I wouldn’t even try to make money with them.
But the players with money that I would target are very small, specific target groups.