And for this annual accompaniment they charge 40, 50 thousand .
So, and then I would, then I about marketing only have to get 3 customers with it.
So how do I get people to this landing page ?
I would first do outreach directly . I would find all the roasters and simply write to them and write an entertaining email that they would enjoy.
And then I say:
Hey, I’ve created an industry report with exclusive figures and insights from the most successful roasters in Germany or maybe even international roasters.
Maybe there are some in Italy or Spain where this works very well.
Then you can copy their models and incorporate them into this report.
Just do outreach , make an offer and a few will say yes
“Hey, that sounds telegram data exciting, can you give us the report.”
Then I say:
Yes,
If you register here, you will get the report.
This is how they show their interest .
You can probably already guess how I would proceed.
What I would still do:
I wouldn’t post on coffee blogs because roasters, sure, are interested in coffee and stuff, but coffee blogs are mostly written for consumers, not for roasters.
That’s why I would rather look at marketing blogs, because a roastery owner already thinks about marketing , business and everything else.
I would write very specific content about how local roasters can win customers, so I would write an article about it.
I would even try to event marketing: secrets to success! get into a magazine , yes, a boring offline magazine.
This immediately creates trust and authority .
If the content is really betting email list well researched, you have a good chance of getting in if you know how to write journalistically.
Not in an advertising manner or anything, but really writing according to journalistic standards.
Then you can also get into a magazine as a guest author .
Then people would become aware of me, would come to my landing page, download the thing, give me their email.