How to set up contextual advertising in Google yourself?

Context is a type of online advertising that is shown only to the audience interested in your product with payment per click on the ad. Depending on the specified parameters, it can be displayed in Google search results (above the main results or on the right) and on thematic sites or portals. On the screen, the first two links in the results are contextual advertising. 

The context starts working immediately after launch and, if set up correctly, allows you to accurately hit your target audience, reach a large number telegram data of users, and get quick real results. In general, set up and placecontextual advertising in GoogleIt’s not difficult, the main thing is to understand the subtleties and nuances.

How to start?

We think you will agree that simply understanding how to set up Google AdWords advertising correctly is not enough. For an online campaign to be as effective as possible, a comprehensive approach and preliminary preparation are important. Therefore, it is worth doing the following initially:

  • Conduct a target audience analysis.
  • Identify key performance indicators (KPIs). This will allow you to understand exactly how much and for what conversion you are willing to pay.
  • Collect semantics: key phrases, negative words.
  • Create selling advertising texts for Google ads.
  • Prepare landing pages that the Google ad will lead to. They should be useful, user-friendly, with visible target action buttons.

Additionally, we recommend creating an account in Google Analytics and linking it to GoogleAds. To do this, in Analytics, in the “Administrator” menu, select “Link to Google Advertising” and add an Ads account. Without analytics, you will not be increase the click-through rate on the page after it appears in the results able to track results or improve the effectiveness of the campaign.

Let’s start with how to correctly set up and place contextual advertising in Google

Adwords yourself. If you have just created an account in Google Ads, after logging in, a page with the settings of a new web campaign will open:

 

You can follow the prompts and launch contextual advertising through the simplified version. But we need advanced features, so click on the line below: “Switch to expert mode”. To set upadvertising in Google Ads, you will need to go through three taiwan lead consecutive stages of launching an online campaign and at the end, clarify your payment details.

Step 1: Campaign

To set up and place advertising on the Internet, we start by filling in the requirements for the advertising web campaign, namely, its goals. In our case, it is “Traffic”.

 

 

 

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