Is your website difficult to use on smartphones? Then consider that you are losing every second user. According to App Annie, 52% of transitions worldwide in 2020 were via mobile.
To be more precise, in online stores, usually 30% to 50% of users access the site from a smartphone. On other resources, such as news sites, such users can be more than 50%. Therefore, poor adaptability can be a major stopping factor if you want to increase the number of conversions.
Responsive design is often confused with a mobile version. But adaptability is not the same as a mobile application. It is a web page design that displays correctly on all devices.
Here is an example of what a responsive and non-responsive website design looks like:
Adaptive and non-adaptive website design
And here is an example of how we did it at Artjokerturnkey website creationfor the Apple online store iZoomer.
Artjoker case for the Apple technology online store iZoomer.
Help users view the product
One of the main disadvantages of online shopping: you can’t touch the product or look at it up close. But 80-85% of people around the world are overseas data visual. And this needs to be taken into account, especially if you sell clothes or shoes.
It’s good if you can zoom in, rotate, and examine the product in detail from different angles on your website. For example, as Adidas does. The sneakers are visible from all sides and the image is zoomed in so much that the texture of the laces is visible.
A larger image of the sneakers on the Adidas website.
When a user sees in detail what they are buying, this can significantly increase the conversion of sales in an online store. This leaves fewer questions about the product, which means they make a purchase decision faster.
Stay in touch with your customers
Even if you are okay with all the above points on the site, the user may still have questions about the product, delivery or return conditions.
Therefore, leave your clients as many opportunities as possible to contact you: these can be phone numbers, email, online chat, social networks. All of this must be placed in the “Contacts” section, “footer” and “header” of the site.
It is better to put a landline phone number in the header that is not tied to a specific mobile operator. Do not write several numbers at once: this visually clutters the space and causes confusion among users.
The footer should include the main contacts: phone the 4 steps for a €100,000 funnel: numbers, office addresses, and all social networks. Check that the correct accounts are linked to the site. Sometimes it is easier for users to write in direct, rather than call and ask questions.
“If you need to increase the conversion rate, first of all, check the technical work of the site. Once you are sure that there are no errors and broken links, try to go through the user’s path from scratch and order the product. Do this from different devices and at different times. What “slows you down” during the order process is most likely what is taiwan lead reducing your sales,” says Natalia Brynza, an expert in development and design at Artjoker.