Instagram primarily stands for creative, graphic and emotional content in the form of charts, infographics, videos and series of images. This means that B2B content on Instagram companies have a number of options for using the app to suit their own products and insights. For example:
- presentation of corporate values
- Internal and personal stories (What does the company look like? Who is behind the company and the products?)
- Design according to a visual concept, for recognition value
- storytelling
- Emotions to give the company a face
Employer Branding in the B2B Sector
There are a number of ways to successfully mobile phone number data updated 2025 position a B2B content on Instagram company on Instagram. The first step is to define the target group you want to reach. But you should also determine what you want to communicate and achieve through your Instagram presence. Examples of this are:
- Recruiting : Instagram is the perfect way to present a company with its values, opportunities and personal stories about employees. Ideal for acquiring new employees. Attract attention with authentic representations. This will arouse interest and provide insights into everyday working life. This will inspire and motivate young talent for your company.
- Instagram as a service channel : This is how how to combine photos on an android device you get into conversation with new or existing customers. At the same time, it strengthens customer loyalty or invites networking.
- Create awareness : As already mentioned, Instagram can be used to reach the target group of “tomorrow”. It’s about making the company tangible and increasing brand awareness.
- Product communication and exciting insights.
forms of representation on Instagram
The network currently offers three different ways to post content. You first post pictures normally on your profile. They are then displayed in the user’s feed. With stories, the platform has integrated another format that allows for even more authentic snapshots. However, these are only available for 24 hours. Another feature on the platform is IGTV, or Instagram TV. This is where you publish longer videos. The new guides could be particularly exciting for B2Bs in the future.
Instagram Guides – creative blogging feature for B2Bs
The new Instagram Guides feature has been changsha mobile phone number list available since November 2020. It is a kind of landing page that can be accessed directly via the profile. This “blog” was implemented on Instagram to create space for further information. The guides are divided into three areas:
- Places : Provide information about places visited and places in the surrounding area.
- Products : Describe your own products or those of other companies in the guide with more information and provide an article.
- Posts : Use your own posts or posts from other companies and provide them with additional information in an article.
The content is shared as an Instagram story and via Direct. Other followers can also share the guide in the story. What’s particularly exciting is that you can use more than just images or posts from your own channel. Content from other channels can also be used in the guides. Every post that is included in a guide keeps its cover photo. However, it is converted to portrait format. In addition, each post receives a title and (optionally) text to inspire users. Up to 2,000 characters are available per image description. A guide can therefore be up to 60,000 characters long.
The prerequisite for creating a guide is that the content has been uploaded to Instagram in the form of a post. No new content can be added to the Instagram guides.
What content is suitable for Instagram guides in the B2B industry?
With the right content, Instagram has huge potential for B2Bs. The new guides are no exception. For example, the following content is suitable for B2B content on Instagram companies:
- Instagram guides simplify product presentations because complex topics are not limited. At the same time, there is enough space for a detailed description.
- With Instagram Guides, B2B companies can position themselves as experts and provide assistance on all products.
- Location guides present the company in more detail, e.g. by placing individual locations or branches
- Instagram guides are not a replacement for a company blog, but they are a good place to start by publishing insights .