In support of the National Disability Employment Awareness Month, LinkedIn rolls out improved video accessibility features and a new alt text function.
This October, LinkedIn released new product updates to improve accessibility for all of their 850 million members. First is the enhanced video accessibility with auto captions and high contrast. Erran Berger, LinkedIn’s
VP for Engineering, announced this update
“In the coming weeks, we’re rolling out phone number database auto captions to make video content on LinkedIn more accessible to those who are deaf, hard of hearing, or prefer to watch videos with sound off.”
When you upload a video, LinkedIn can automatically generate captions for you. For now, English is the only available language. You can choose to add the captions as soon as they’re ready, or review them before they’re published to ensure accuracy for your audience.
What you can do next:
- If you’re interest in trying out experiment with placement of conversion elements Smart Performance Campaign, test it with a small portion of your budget first. Make sure as well that your performance tracking is accurate and that your pixels are install properly prior to testing.
- Improve your connection with your target audience by tailoring your message to them, using the appropriate ad format, and delivering ads on platforms that are relevant to them.
- Use the Results Reporting feature in Google Ads to consistently and accurately measure the conversions gained from your campaigns, as well as to observe the effectiveness of your conversion goals.
- Use Focused View as an ad objective in TikTok to optimize your ads. This way, you can leverage TikTok’s highly engaged community to gain more engagement and conversions from your ads.
- It’s good practice to make your publication materials and ads accessible to everyone. Take advantage of accessibility tools and features to efficiently produce content that anyone can appreciate.
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