The new tools and features aim to improve the usability of Reddit ads and turn them into a more viable option for advertisers.
As Reddit continues to develop their advertising arm into a platform centered around their ad partners, the forum site has rolled out several upgrades to their Ads Manager. This way, advertisers can easily launch their campaigns, get support, and reach the right users.
Here are the updates in detail
- Audience Manager: This tool gambling database saves advertisers time by enabling them to create, edit, delete, and reuse audiences across campaigns.
- Estimates Tool: Reddit redesigned their Estimates tool to provide advertisers with impression and click estimates for their ad group, along with estimated audience reach. This forecasting tool helps you understand potential outcomes so you can make the right changes that will help you achieve your advertising goals.
- Live Chat: Within Ads Manager, advertisers have access to a live chat support for ad-related concerns. This is available as well in the Reddit Ads Help center. It’s particularly useful for new advertisers, who can get direct guidance from the Reddit team when setting up campaigns.
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Pixel Helper: This is a wizard-like tool in the Ads
- Manager that simplifies the integration 10 free online image editing services of the Reddit Pixel so you can track, measure, and optimize your ad campaigns.
- Post Library: This serves as a centralized repository for all your ads. It’s where you can create, view, manage, and reuse your ad content.
- Advertising Credit: Reddit is offering free ad credit for first-time advertisers to set up campaigns and test their new tools and features. It’s a good way to determine if Reddit is a viable advertising channel for your business while learning more about what they have to offer. If you opt to use the credit, it will be directly applied to your billing page.
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Edit Ads: You can now update your existing ads in the “Edit Ad” page, which makes it easier to change or update your campaigns anytime
- Expanded Community Targeting: Reddit australia database directory has added over 1,000 new targetable communities to the Ads Manager as part of their ongoing effort to “open even more Reddit communities most relevant to a diverse set of advertisers.”
- Improved User Interface (UI): The Ads Manager UI got a major revamp, which includes an updated navigation, a new sign-up page design, and a better metrics display that separates metrics from events.
Both new and longstanding Reddit ad partners can take advantage of the Ads Manager improvements to boost their advertising experience on the platform. To learn more about setting up your own account and campaigns in Reddit Ads, visit the Help center.