So first of all, be target group clear:
#2 Who within this target group also has money and wants to spend it?
(Reading tip: 17 Content Marketing Techniques )
And now we move on to ingredient number 2.
Ingredient #2: Build a good offer!
Many people think:
“Oh, I just need a good service, then people will buy on their own.”
Or
“I just need a good product, then people will flock to my shop and I will cart the money away in a wheelbarrow.”
That’s not true.
The following target group example:
I am now offering you a three-room apartment.
Completely renovated and refurbished, for only €200,000.
Does that sound like a good offer?
Perhaps.
But wait first.
The neighbors are loud, messy and party all night long five times a week.
Are you still willing to pay €200,000 ?
But wait, it gets even better:
The apartment is not in Germany, but in Somalia.
What do you say now?
You see, it is not just about the product, i.e. the apartment, but about all the factors that influence the value of the product.
When you put all the factors together, it’s called the offer.
Build a good product, but build an even better offer with that product or service.
In the case of an apartment, this industry email list would be, for example, a better location, caretaker service, property management, a shopping service, security or even parking spaces.
All of this together is your offer.
Here’s a general formula for how to make a damn good offer that people are happy to pay money for:
Result x probability – price and all that divided by time.
This will give you the score for your offer.
For example the target group result is:
Get a muscular body and look like Thor.
We multiply that by the probability , so what increases the probability of this outcome occurring?
For example, scientific how long does it take to perform? research is behind it.
You get 1:1 Zoom calls.
You will receive a be numbers customized nutrition plan.
And you even get a free gym membership in your area for a year.
Minus the price and divide that by the time.
So how long it takes.
Let’s say 6 months .
The complete transformation, but only two weeks until you see the first results.
First you multiply the result by the probability, divide it by the time and then minus the price.
If the price here is €10,000 , then the score of the offer goes down significantly.