Here is a similar modern-day example from Mirenesse:
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2.
Surprise your existing customers this BFCM by depositing an unexpect, unconditional balance of loyalty points in their accounts. Then, send them an email or message along the lines of “remember to gift yourself too, this year.”
Why it works:
The surprise element alone creates a dopamine hit
Unconditional giving is more generous and better receiv
3. Make the giving charitable
In The new discounting playbook, 63% of consumers said they want brands to give them an opportunity to contribute to a charity or initiative align with their values.
Instead of giving discount rewards for their loyalty points, customers can choose from a variety of charitable actions, such as giving away free meals or planting trees.
Why it works:The holiday period is prime time for giving
4. Expand your giving to their friends and family
If you want to weave your brand into their lives even further, help them give to the people they love.
Every positive review a customer leaves is a chance to connect and get a referral.
To do this, integrate your LoyaltyLion account with yo phone number library ur review app, and your email service provider. Here is a list of all native integrations.
Then, create an email segment targetin
g any customer who has recently left a positive review, and ask them to use their personal referral link to refer 2-3 people who might like your brand (or to join the loyalty program, if they’re not yet members).
Be generous with your giving, and remember that while it can feel nerve-racking to give out too many points, you are not aiming to have a profitable first transaction when acquiring a new customer. Your LoyaltyLion Customer Success Manager can help you make sure you are rewarding points responsibly. Alternatively, you can use a tool like Lifetimely to make google ads conversion optimization: transform your results better lifetime value decisions.
Your messaging counts, too. Help them sell be numbers your brand with your own set of value propositions.
Here’s an example from Annmarie Skincare: