These questions will help you start on the right foot when capturing the attention of new customers.
Why does your business exist, other than to make financial profits?
How is your business making lives better?
If you’re still unclear, ask your best customers what makes your brand special to them.
Don’t just ask repeat buyers, but go for the extreme outliers, and raving fans. Those whose repurchase frequency, order value, and engagement rate are much higher than average.
Step 2: Build Emotional Capital
Don’t drop the ball once you’ve captured their interest. Now is the time to maintain long-term attention and encourage loyalty, by building Emotional Capital.
Emotional Capital is accumulated by delivering a series overseas data of emotionally impactful experiences.
The following 3 points are not exhaustive, but should cover most of your bases:
It goes without saying that your product should deliver on its promise. But to make a lasting impression on your customer, you have to exceed the expectation.
The bigger the gap between perceived value and price, the more impactful the experience.
Don’t just use this as an opportunity to get rid of slow inventory by throwing in a cheap item that no one wants.
Sometimes they value something else, maybe an easier shipping experience, or faster customer service, or heck, prettier packaging. Understand what your customer actually wants, and give it to them. Remember, the value is based on their perception.
Take charge of every part of their journey
Rave-worthy brands don’t ask their customers to “get in touch with USPS” when their package is lost. They don’t blame anything on the manufacturer, 3rd party could musk’s political influence be key to x’s financial recovery? fulfillment center, shipping courier, or the weather.
Whether or not you do it in-house, you must take be numbers responsibility for every touchpoint. A simple rule of thumb is this: If it affects your customer’s experience with your brand, then it is your responsibility.