Encourage customers to leave honest reviews on Google and other review sites.
This helps potential customers discover your brand. And, assuming the reviews are mostly positive, it encourages more people to choose your business.
Users may even see your reviews when searching on Google.
How to get your customers to leave a review
Not every customer will leave a review, but there are a few things you can do to make the review process easier (which means a review is more likely):
- Share links to leave reviews in thank you emails or at the end of chat interactions on your website
- Includes clear instructions on whatsapp lead how to leave a review (with appropriate links)
- Offer incentives such as discounts to customers who leave reviews
- Respond to all your reviews (negative and positive) so customers see that their opinion matters
- Encourage customers to contact you directly if they have a bad experience to discourage them from leaving bad reviews
For example, Passion Planner, an e-commerce brand, asks its customers for a review via email after every purchase. And it incentivizes reviews with a discount code.
Their approach is effective because customers can review products directly in that email. It’s simple and customers get a reward for doing so.
Positive reviews can be a huge benefit to your business, so encourage satisfied customers to leave a good review without much effort on their part.
6. Managing negative reviews on the Internet
A whopping 94% of customers admit special thanks to our friends that a negative online review can prevent them from choosing a particular business.
You can try to neutralize a negative review by writing a thoughtful response.
For example, the owner of this restaurant expressed his disappointment at having defrauded his customer. And he offered to compensate them:
To ensure you can respond quickly, claim your business on relevant review platforms. And sign up for alerts about new reviews, whenever possible.
If you own a local business, you can use Semrush’s review management tool to monitor reviews across multiple platforms.
It also provides review analytics, so you can compare your metrics to your competitors.
Manage your reviews
with the Listing Management Tool
How to Respond to Negative Reviews
It’s best to respond quickly to negative reviews before they get out of hand. Here are some general guidelines for navigating negative reviews:
- Improve your response time . The sooner you resolve a problem, the less likely it is to spiral out of control.
- Show courtesy . Thank the reviewer for their feedback and be polite when addressing their concerns.
- Acknowledge mistakes . If your company is at fault, it’s often a good idea to acknowledge the mistake. But keep in mind that apologizing can lead to legal action in some cases. Use phrases like, “We understand your frustration,” or “How can we improve this?”
- Try to keep things public . Keep conversations around negative reviews public whenever possible. This shows other customers that you’re responsive and accessible. (But respond privately if it involves sensitive customer information.)
- Offer a refund or discount . This should be a last resort to appease the customer. However, this may be the right approach if your product or service is at the root of the problem.
- Contact third-party authors . If someone writes a negative review or blog post about you, you can ask them to make changes. As long as you have compelling evidence about the improvements you’ve made or the inaccuracies in the review or post.
- Improve your service/product . If you see the same complaint repeatedly, consider making changes or updates to your product. Keep customers informed of how you are solving the problem.
How to Push Negative Reviews Down in Search Rankings
You can try suppressing negative sault data reviews to make them less visible on review platforms and Google search engine results pages (SERPs).