CRM refers to both the customer management strategy and the technological tool .
The term CRM has its origin in the English expression customer relationship management, which in Spanish means customer relationship management.
CRM as a strategy is based on customer satisfaction . In this management model, decisions are based on the analysis of data collected from the record of all customer interactions with the brand.
In turn, CRM as a technology is a software that integrates and records in a single database all the interactions that occur between users and the company.
By integrating both concepts, it becomes clear that sales
CRM is not just another tool. It is a scientific approach to management, which is supported by a technological solution to improve the customer experience and the company’s work.
What does a CRM do?
Due to its functionality overseas data and efficiency, sales CRM has become a practically indispensable tool for sales teams today. In fact, 91% of companies with 10 or more employees use this type of software.
Below we show you the features that make CRM a unique system, highly appreciated by members of the sales force in different organizations.
Efficient contact management
The main feature of a sales CRM is that it allows you to track and manage all customer information from a single database. This tracking begins with prospecting, accompanies conversion, and continues throughout loyalty.
2. Unification of the workspace
Another feature that how to build your internal linking strategy distinguishes CRM in sales is the ability to access the same customer information from different areas of the company . In other words, the sales force workspace is b2b phone list unified – which facilitates collaboration, data sharing and meeting customer needs.
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