Black Friday 2020 saw $14.13 billion in online sales alone, accounting for a little under 25% of all Black Friday sales. Of course, this number doesn’t even take into account Cyber Monday sales, the vast majority of which occur online.
While the pandemic certainly played a role in this move toward online purchases, it’s a trend that doesn’t seem to be slowing down, meaning that there is still plenty of room for continued growth in BFCM online purchases.
Young Shoppers Utilize Social There Is Continued
Media and Mobile Devices to Find BFCM Deals and to Make Purchases
Social media as a shopping platform is a trend that has continued to grow over the years and is an especially impactful trend for stores to leverage during the holiday shopping season. Shopping via mobile devices is a trend that has accelerated as well. The majority of global online purchases originated from mobile devices in 2020.
Young shoppers are especially prone to using mobile devices and social media as a means of finding deals and making purchases, from paid ads and sponsored influencer posts to viral product tutorial videos. That means that mobile and social media marketing can be especially beneficial for stores targeting a younger demographic of customers during BFCM 2021.
The BFCM Season Keeps Getting Longer
The introduction of Cyber Monday undoubtedly played a major role in encouraging stores to extend their Black Friday deals throughout the weekend and beyond. The trend toward online shopping has also made it easier for stores to keep their deals running longer. Last year, many Black Friday deals started several days before Thanksgiving and ran for several accurate mobile phone number list days past Cyber Monday. This trend toward a longer BFCM event is almost certain to continue in 2021.
The Customer Experience Is Now a Primary Driver of Sales
While it may be the deals and discounts that drive online reputation management: boost your digital image now! BFCM shopping, it’s the customer experience that ultimately plays the biggest role in determining where these shoppers decide to spend their money.
Being able to access speedy delivery times or pick-up options, skip the lines by ordering online, and compare deals well before the BFCM weekend are all important parts agent email list of the customer experience. These factors will have a major impact on consumer spending decisions. Offer personalization will also play a role — many ecommerce shoppers expect deals that are tailored to their purchase history.