We have already underlined how it is evident that the future will be increasingly mobile , but how, despite the fact that smartphone sales continue to grow and have now fully entered into consumer habits, Italian companies are still not fully exploiting this potential, particularly in the mobile advertising sector.
In this sense, understanding how to do mobile marketing is one of the priorities for those approaching the world of digital advertising which, given the behavior of users in recent years, is configured as one of the special lead new and most effective sales strategies. Here are 6 fundamental principles to best set up a campaign and better understand how to do mobile marketing.
#1 – Optimize sites for mobile
The first fundamental requirement to start doing mobile marketing is the optimization of the platforms to increase performance and achieve optimal results also on mobile. A platform optimized also for mobile, moreover, will allow you to collect data and track user behavior in a more reliable way throughout the customer journey . The optimization process will have to take into account the types of technology (Android, iOS etc.), geolocation , customer life cycle and demographic and behavioral information .
#2 – Segment
Once you have collected enough data, it is essential to segment your users. There are different approaches to segmentation, but it will be enough to first divide them by age, gender and frequency of visits.
#3 – Exploit trigger messages
Sending the right message at the right time is one of the main efforts of the academy with email marketing strategies marketer. To achieve this goal, mobile marketing uses trigger messages , which are the ideal tool to show users specific content related to specific behaviors, increasing the level of engagement and conversion.
#4 – Personalizing Messages
Personalization is one of the most important advantages in digital marketing, and mobile is no exception. Taking advantage of the possibilities of message personalization is an advantage that allows for targeted and more effective communications: an advantage too important to be ignored.
#5 – Coordinate multi-channel campaigns
Each campaign, product, promotion, or initiative may require a different messaging channel, but the campaign objective should always be consistent.
#6 – Monitoring
Analyzing the results at the end of the campaign is essential to plan the next cmo email list mobile marketing campaign. Measuring the effectiveness of a campaign with smartphone-specific metrics – such as in-app events (e.g. purchases), application usage frequency, and session duration – is essential to launching campaigns that convert.
Now that you know the 6 fundamental principles to set up and better understand how to run a mobile marketing campaign, to delve deeper into the topic and learn how to work in this fascinating and innovative sector you can follow the Master in Web Marketing: Social Media and Digital Communication of GEMA Business School.