One of the fastest channels to connect site users (perhaps strangers and Chat & conversational therefore not yet registered in the CRM) to the sales force is conversational marketing which, in the current context, finds its absolute protagonists in chats and bots.lead management – conversational marketing
When buyers don’t want to call the switchboard number
Don’t yet have sales contact information, or are conducting a country email list search outside of standard office hours, a generic information request form can no longer be the only option.
This is why more and more company websites today are activating live chats (managed by customer service) but also chatbots that ensure a seamless experience and provide users with the answers they are looking for.
In particular, when there is an urgent need to purchase , the bot can immediately alert the sales representative and provide him with all the useful data, leading the user to convert into a hyper-qualified lead , in just a few minutes.
From the buyer ‘s point of view , the huge advantage is being able to choose the timing and methods of contact ; therefore the company must be ready and remove any possible friction.
In this article , we tried to compare the effectiveness of forms and chatbots in the current context. We can say with certainty that chats are preferred above all by the millennial audience (which we remember are those born between 1981 and 1996) who expect to receive assistance at any time.
From a company’s perspective, an effective chatbot structure can accelerate the sales cycle. Quickly converting users into leads and bringing them directly to contact with salespeople.
Here are some benefits of chatbots , in short:
It is not necessary to fill out forms
the question-answer structure is simple and intuitive.
Insights can be sent via links, speeding up the user’s search.
The user is guided naturally along his path.
Contacts can be quickly assigned to all stages of lead management salespeople based on predefined parameters (e.g. geographic area or industry).
All the questions necessary for progressive profiling. Which is fundamental in lead management. Can be quickly asked to the contact.
Depending on the software settings. The company will also have a series of useful data available to continue improving. The performance of the chat on the site in terms of lead generation and qualification.
Speaking of settings, it is also very useful for sales & marketing to discuss them together, to get the best results. The last paragraph is dedicated to follow-ups on lead quality, we just have to find out!
Follow-up between marketing & sales
The last point, certainly not in importance, concerns follow-up. An essential cmo email list element in lead management because it allows marketing to improve strategies and sales. To receive increasingly qualified contacts and precise information on their needs.