How useful would it be to the effectiveness of the business strategy to be able the importance of to ask potential customers directly what their interests are, instead of simply guessing them? Or let the contacts directly let you know when they are ready to buy, instead of analyzing a series of data on interactions? Conversational marketing was born precisely to achieve these objectives, find out more by continuing to read the article!
Definition of Conversational Marketing
Conversational marketing is a strategy aimed at creating and optimizing telegram data a one-to-one, real-time relationship between a company and its customers.
>Today, chat and bot technology allows companies to stay in touch in a highly personalized way with prospects , on the channels they prefer, to engage them in a conversation that leads them naturally to the purchase.
Some data on conversational marketing
According to the report by Drift , a conversational marketing strategy is necessary today to meet customer expectations and make them feel at the center of the company’s attention.
Here are some numbers:
Only 14% of Drift survey b2b marketing pills account-based marketing participants said they would rather fill out a form than request information from a chatbot
more than 30% would gladly use chat to get an answer to their questions
Additionally, there is a link between the number of devices owned and the willingness to use chatbots to find a solution.
New Call to Action
Why do buyers prefer B2B marketing to be conversational?
Because, just like in the consumer market, customers expect to have a b2c fax personalized shopping experience and to be able to interact with companies as they see fit . The marketing strategies of giants like Amazon and Netflix, just to name two b2c examples, have accustomed people to seeing their needs even anticipated.
Since b2b buyers are also people, it is good for companies to be prepared to provide solutions even before prospects have expressed a need. But be careful, we are not talking about generic commercial emails or cold calls. The but personalized messages that capture their interest and generate emotional involvement.conversational marketing
Conversational marketing bridges the gap between the preference for. The a personalized browsing experience and the feeling of being spied on in their interactions on a company’s website or social channels . It’s a meeting point between the desire to be helpful to users and respecting their privacy.
Effective Channels for Conversational Marketing
Let’s start with one of the most recent innovations : LinkedIn Conversation Ads. The evolution of Sponsored InMail that allows you to activate paid messaging campaigns with extremely personalized calls to action.
Check out the video to learn more!
However, this is a paid option and definitely not cheap, so it is worth looking. The at alternatives that are more in line with the inbound approach .
Facebook offers the possibility of automating some of the answers to the most frequently asked questions of users, through Messenger . If the target audience of the company frequents this social network. The it is worth activating the function on the institutional page.