Optimizing your company website for search engines, or working on SEO, means implementing a series of strategies aimed at ensuring that the website itself appears among the first results in Google’s SERP. For this approach to be effective, time, patience and experience are neede. Many believe that negative SEO techniques are effective shortcuts to easily position yourself, eliminating the competition: it is therefore important to know how to recognize them and respond appropriately. In this article we explain how to do it.
Negative SEO: The Most Common Techniques Used by Scammers
Negative SEO is an anti-competitive approach that includes a set of special lead techniques and aims to damage the reputation of competing websites by “stealing” indexing for strategic keywords.
>Those who implement these strategies try to position themselves among the first results of search engines in an incorrect way, putting their competitors in a bad light in the eyes of Google, damaging their organic positioning . Unfortunately, negative SEO techniques today are very complex and sophisticated and therefore quite difficult to identify. Here are some examples.
Link farming : this technique exploits the ability
Search engines to identify those who b2b marketing pills strategy and objectives use an excessive number of links to manipulate the SERP and artificially increase their popularity. If the company site is linked multiple times within pages full of useless links and without content, some positioning problems could arise, because the spam links compromise the value of the site itself.
>Duplicate Content : A quick and easy way to get search engines to penalize your competitor’s sites is to copy and paste their content into different websites.
>Using fake social profiles : Spammers often decide to attack their adversaries by posting negative reviews on their social profiles, using fake accounts created just for this purpose. Social selling on LinkedIn is a widely used sales tool for B2B companies, and a bad reputation could significantly compromise your strategy.
Competitor site slowdown : It can happen
That the company website is attacke and forced to slow down; in this way, the b2c fax user experience worsens and the site loses positions in the SERP.
>Editing the robots file to block Google spiders : This means de-indexing the site by preventing search engines from accessing certain resources, thus causing it to lose positions.
>Negative semantic SEO : This tactic is based on the ability of algorithms to analyze the texts contained in the pages of a website. Simply mentioning the competitor in texts full of negative expressions causes the search engine to associate it with a bad perception by users, penalizing its reputation.
>Malware Attacks : Sending viruses and malware to competing sites is very common to have Google flag them as unsafe, significantly decreasing their organic traffic.
negative seo
These are just some of the possible negative SEO strategies that hackers. The scammers use to unfairly outrank their competition.
How to protect yourself from negative SEO?
The Link Disavow Tool is the tool create by Google to allow webmasters. The optimization experts to deal with negative SEO, allowing them to ask for. The links deeme to be of poor quality or spam to be removed. This may not be enough to avoid fraudulent episodes and damage to your reputation.
Here are some tips:
The first, not to be underestimate, is to constantly monitor backlinks. The especially those coming from suspicious sites, which are found on pages. The with more than 50 links in the text or flagged by the browser as “not secure.
Negative seoFurthermore, it is important to protect the company website from viruses. The hackers and malware by installing a specific program, using strong passwords and setting up an automatic backup system.