One essential marketing principle is – don’t leave your customers with unanswered questions, or you’ll lose them to a competitor. The same is true for SEO – unless Google can quickly find an answer, they’ll choose and feature your competition!
To make sure that doesn’t happen, add a comprehensive and well-optimized FAQ page (frequently asked questions) to your website. An FAQ page is one of the most efficient and cost-effective ways to provide customers and search engines with all the answers they may need about your business.
Benefits of an FAQ Page
- Save time (and decrease your customer support team’s workload) by providing automated answers to repeated questions instead of answering them manually each time.
- Improve your site’s visibility on Google europe cell phone number list and other search engines.
- Shorten your customers’ buying journeys. They’re more likely to buy right away if they can find all the answers without waiting to hear back from your team.
- Build trust. Potential customers will trust your brand more when you’re transparent with them – cover return policies, shipping processes, and answer other relevant questions. If visitors trust your brand, so will Google.
- Improve internal linking on your site.
- Provide a better experience for your users.
Identify Your FAQs
Your customer support team is your most important resource. What questions are customers asking when they contact your company?
You can also use other SEO-driven tools:
- “People Also Ask” is a Google search element that why lead generation is a must-have for sales teams contains related questions to a given query.
- “Google Suggest” is another search-based tool that auto-completes a user’s query based on how other users complete it. We can safely conclude that all Google Suggest results have a substantial search volume because they are included in the suggest index.
- Use these and other sources to optimize your customer service questions for organic rankings and expand your list (if necessary).
Keep Answers Clear and Concise
Write short answers that are clear and concise to keep the page from being cluttered and too long. You can write a standalone article if you have a lot to explain about the FAQ.
You can also create a video to answer most of the questions. Videos are great because they allow your brand to be discovered on YouTube and Google’s video carousels.
Visuals are a proven way to improve engagement and calling list make things easier to remember and understand, so why not use them on your FAQ page? One way to incorporate visuals is by creating downloadable flowcharts and checklists (here are some online tools to help put those together).