The idea that messengers will kill email is increasingly beginning to arise . And it seems logical: they are faster, more convenient, people check notifications from them more often than they check their mail, and in general, short messages are more common in 2021 than long letters. But the devil, as always, is in the details. Here are the reasons why marketers are wary of messengers.
Messengers: Arguments Against
The unknown
Messengers are still actively developing, changing, and what works great and is popular country wise email marketing list now may stop working in a year. It is difficult to plan for the long term; you cannot plan a strategy for a thousand years ahead. In addition, due to constant experiments with form and content, messengers do not have stability as a tool.
Safety
Email is safer than messengers. Email is decentralized and does not belong to any private corporation. Messengers are products and property of companies. The rules for using email are regulated by international laws and regulations, while the rules for using how lead generation supports your outbound marketing strategy messengers are set by the owner company. Cyberpunk at its best, samurai.
Email utility function
Messengers are not competitors to uae phone number email in principle, because the latter, at its core, does incredibly boring work that no one wants to take on.
Anyone who is now proposing to replace email is not ready to do so in full. Email is literally the backbone of marketing and internet communications. You can’t rip out the spine and stick a medical steel pipe in its place. Yes, it is stronger and more beautiful, but it has no place there.