A handy tool that can help you determine popular and relevant hashtags on Instagram is Hashtagger. By entering a hashtag, the app generates a list of the latest top hashtags based on other people’s Instagram usage. Hashtagger is only available as a mobile app. Another similar app is Jetpack App. It lets you quickly and easily copy a saved list of hashtags for your post.
Multichannel reports in Google Analytics
How much traffic to your website comes from social media is known in Google Analytics. But how exactly do you measure the effect per social media channel? Google Analytics offers the possibility to create Multichannel Reports. This way you know exactly how much conversion comes from Instagram.
With Instagram Tagging, you can tag products in an Instagram post and boost product sales through the channel. Therefore, with the arrival of the tagging option, it is only becoming more important to keep an eye on the channels for your organization. See below how to create such a Multichannel Report.
The above tools are examples of free tools that can give you more insight into your organization’s performance on Instagram. c level executive list You can take it one step further. Do you use a monitoring tool for your social media channels? This not only allows you to view your statistics, but also allows you to easily analyze topics to see where your target audience is and what they are talking about. By combining data, you can gain insights that can help you take the next steps.
Instagram Monitoring
Based on your own searches, you can analyze everything you would like to delve into. Which words are used a lot by people talking about your brand or that of a competitor? At what times are most messages posted about your brand or the competitor? And are these also the times that you should be present on this platform, or do you post at quiet search engine optimization united states america times so that your posts remain visible to your fan base for longer? Which hashtags should you use to reach the right target group? And which people have a lot of influence within your market? You can also think about using influencers .The next step: .
Go for success. Beat the algorithm !
It is no longer a surprise that social media platforms’ algorithms change every year. However, it is important to consider partnerships between your brand the best times to schedule posts. It is difficult to give a general picture of this, because the best standard times are not always the best times for your brand or organization. We all have a unique industry and unique fan base. What is important, is to look at when your target group is online.
All these kinds of insights from different tools can be of added value to your organization’s Instagram strategy. What steps are you taking within your Instagram strategy? Let me know in a comment!
Author Linsey Jepma wrote this article during her employment at OBI4wan.