Since Facebook is still one of the largest social channels in the world, it is still interesting for companies and organizations to use this network for marketing purposes. Online advertising plays a major role in this. But Facebook can disapprove your advertisement. The most important reasons for this can be read in this article.
[Update 3-6-2021: Facebook itself now provides more insight into the review process. In this article you can read what an advertisement must comply with. ed.]
Before an advertisement goes live, there are a number of steps you need to go through. Think of choosing an objective, a target group, the budget to be spent and the layout of the advertisement.
Facebook’s Control Procedure
Facebook does not simply approve all ads. The ads first go through a review procedure to see if the ad in question complies job function email database with the platform’s advertising policy. It is important to know exactly what Facebook’s review process looks like. The image, text, target group and positioning of the ad are examined. The content of the landing page is also examined. This page must be fully functional and correspond to what is promoted in the ad. When an ad is scheduled, Facebook tries to review it as quickly as possible – preferably within 24 hours. If the ad is approved, the ad will be displayed.
To prevent Facebook from disapproving your ads, it is good to know the possible reasons for disapproval. After all, it can be very annoying if your ad is rejected. Of course, it is possible that an ad does not fully comply with the advertising policy. In this way, Facebook protects the users of their platform against ads that are offensive, intimidating or even punishable. The system is very sensitive in this respect.In this last step
Protection against fake news
In addition, Facebook is trying to protect the platform’s users from fake news. This has been a problem in the online world for a long time. Many search engine optimization united states america fake messages are posted that are accepted as true by the recipients. To reduce this problem, Facebook uses ‘fact checkers’ . These are people who check keystone pricing: a simple markup formula news for truth. By working together with them, Facebook claims to be able to reduce messages that are marked as fake news by 80 percent.