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a growing problem. When was the last time you read about a new email scam or phishing attack? Email scams increase 28% from February 2022 to March 2022 and 1,024% from April 2021 to March 2022 .
Email security is something businesses should consider. When planning their marketing activities. And trying to collect leads. Here’s why it’s important to protect your email system from external threats. We’ll take a detailed look at why you need a comprehensive email security solution. And how you can get one now.
What is email security
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information from being compromised by hackers. It’s an essential part of any successful inbound marketing strategy . The email security industry is growing rapidly as more businesses and consumers realize the importance of keeping their emails secure.
According to APWG’s Phishing Activity Trends Report , published in February 2022, phishing attacks peaked in 2021. More than 300,000 attacks were reported in December, three times more than a year earlier .
Email security solutions protect against phishing attacks, malware, and spam. They also protect against advanced threats like zero-day attacks, preventing hackers from accessing your data.
Why is email security important in email marketing
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way to grow your email subscriber list and reach your customers, but it’s also a potential tool for cyberattackers to reach your customers.
As the world becomes increasingly digital, it’s important to ensure that companies safeguard their customers’ data and protect their systems against potential breaches. Since email is one of the most widely used forms of communication in the world, it’s essential to ensure that email security is taken seriously to protect the security and privacy of customers and their data.
But there are challenges that arise with using email marketing: for example, how do you ensure your recipients don’t receive spam?