It also encompasses functions for data collection and analysis, and for personalizing your emails . Which, as we’ve seen, is crucial.
Personalization and segmentation
Personalization is essential for successful email campaigns. The key to achieving this on a massive scale? Segmenting your contact base bas on the data they provide when subscribing to and interacting with your page.
The best email marketing platforms allow you to segment your contacts in detail . For example, bas on their date of birth, their interaction their location, or whether they use only mobile or desktop.
This opens up a world of customization possibilities
Ranging from promotional offers that arrive with the subject line “Your birthday gift!”… to emails reminding you that that product you saw on a certain website is still available for purchase… as was my case with Ver jeans.
This email marketing software feature is often integrat whatsapp number list with email automation . Wondering how some companies send emails that begin with the customer’s name? Now you have the answer.
But this can also be appli on a larger scale. Let’s say you have an international business . Segmenting your customers by country will allow you to launch target mailing campaigns for holidays and special dates specific to each region. Among other things (such as changing the language of your emails), this will help personalize your mailings even more. And it will also help you avoid mistakes that, as humans, we can always make!
Integration with other tools
Now, email marketing platforms already bring at this point, it was simply a several benefits to digital campaigns. The best email marketing tools enhance these benefits by allowing integration with other tools .
Take segmentation, for example. When integrat with other tools, the email platform has more sources to gather data about your contacts. The more data you have, the more precise segmentation you can perform and increasingly personalize your emails.
So, if you check the Instagram page of a business you’re subscrib to, the email marketing tool they use will retrieve information about your behavior. The same will happen with their Google and Facebook ads, or with their Shopify business. As long as the platform is integrat with these applications, of course. This will allow you to have a united states business directory more comprehensive view of your customers and increasingly focus your campaigns.