- Relevance: The more relevant your landing page copy is to your target audience and their search intent, the more compelling it will be to them.
- Impact: The best landing pages make an immediate impact as soon as users land on the page – so optimise the hero section to grab attention and drive incentive.
- Clarity: Clear messages convey meaning more effectively, leaving no doubt in users’ minds about why they’re on your landing page – and what they need to do next.
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Brevity: Try to convey your message in as few words as possible
- Rewards: Build the perceived rcs data reward of completing your conversion goals to justify the required action and overcome any friction involved.
- Motivation: The more work involved in completing your conversion goal, the greater you need to build motivation in users.
- Urgency: Compelling messages create a sense in users that they’re going to miss out unless they take action now.
- Emotion: Purchases are driven by emotion more than logic and the best landing pages leverage this.
- Strong CTAs: Compelling calls to action add the final hit of incentive users need to take action but not everyone is ready to buy now – so include secondary CTAs prompting less demanding actions as a lead generation strategy.
Summary: Landing pages are as important as your ads
In paid advertising, landing pages are the next step: monitoring just as important as your ads, bidding strategies and campaign settings – if not, more. Even with the best ads, you’re not going to convert enough PPC traffic into conversions and this is bad news when you’re paying for every visitor that clicks through from a paid campaign.
Check out our CRO guide
Need help?
We have a specialist CRO team in-house china business directory who work closely with our PPC team to ensure that all your hard-earned traffic doesn’t go to waste because of poor landing pages. Talk to us today on 02392 830281 or send us your details below and we’ll be in touch.