Use short paragraphs in your drip marketing emails
Long paragraphs can be daunting, and you have to remember that at least some of your subscribers will read these emails on a small device like a smartphone or tablet. So keep your paragraphs short.
This is a concept best illustrated visually.
Here is an example of an email formatted using dummy text:
Here is a second example. This is the same chile whatsapp number data 5 million dummy text, but with four or five lines per paragraph.
Which of these emails would you rather read?
It doesn’t matter if the information is the same. Long, drawn-out text can daunt readers, so they’re less likely to read it. Give the eye some social media marketing breathing room with short paragraphs that create negative space.
Write short emails for new clients
Once you’ve been sending emails to a subscriber for a few months, you can move on to longer emails. They know you and trust you, so they’re more willing to give you their time.
However, when creating an email drip campaign for new subscribers, keep your message short. Three to four paragraphs maximum ,
If you need more words to get your message across, you have two options.
The first is to use pictures or other visual elements to break up the text. Images can make your email more engaging and increase the chances qatar numbers of it being read.
The second approach is to split the email into two. You can even label them Part 1 and Part 2.
Don’t be afraid to add a P.S. at the end of your drip emails
Now it’s time for a brief linguistics lesson.
PS stands for “Postscript,” which comes from the Latin postscriptum. Got it?
Directly translated, postscriptum means “written after.” In other words, it’s the text you attach to an email, letter, or text .
A great way to use a PS in an email drip campaign is to tease the next email you send. For example, it might look like this:
PS: Check back next Monday for another email. Good to teach you how to do X. You don’t want to miss it!
In this example, we sent a very simple message to our customers: “ You’ll hear from us again. Thank you for your interest. We won’t let you down.”
Plus, it’ll get your subscribers excited for your next production.
Build a personal relationship with your readers
Business isn’t always about business.
We will never send a detailed marketing email about anything inappropriate or intimate. But we might share a funny anecdote or a story of a personal failure to resonate with our audience.
When you open up about your personal life, you connect with your subscribers. They can see themselves in your stories and know they are not alone.
Here are some rules of thumb to help balance the personal information you share:
- Don’t tell your subscribers anything you wouldn’t tell your mom or dad.
- Avoid talking about other people unless you have their permission first.
- Avoid information that could be used against you.
- Ask yourself if you would like it if your child read this book.
If you still feel like sharing this story, do it.