If you’re wondering what to write in your IG account description, you’re not alone. Many people have a similar problem. How do you convey everything you do in 150 characters? How do you choose what’s most important and put it in the right words? Can you enrich it graphically? And what about that link? In this article, we’ll answer these questions by going through the next parts of your Instagram bio.
Name and surname field in Instagram bio
Contrary to appearances, not vnpay database everyone enters their real name and surname there. And the reason for this is not privacy! This field is special because it is the only one used by the Instagram search engine. This means that your client can find you after entering the appropriate words in the window with a magnifying glass… But will it really be your personal data? Exactly! That is why more and more people decide to enter keywords related to their business, which are most often searched for by customers, in this field. You can also enter something like an advertising slogan there – it will be automatically bolded and will stand out more on the profile.
Description on Instagram
This is where you can get user behavior analysis creative! Describe what you do best, or what your products bring to your customers’ lives. To stand out, you can use a colorful, yet relatively short comparison or metaphor (you have 150 characters at your disposal). But if you do a lot of different things or have a diverse range of products in your store, it’s better to write in slogans or make a list. You can also enrich your description with emoticons to make it more colorful and memorable.
But remember – hashtags don’t work here! No one will search for you by a hashtag that you only put in your bio, and many people may leave your account because of it. The exception may be hashtags that are a kind of your trademark – those that you introduced into circulation. For example, @szafasztywniary is associated with #zdrugiejszafy, and @ranczoodnowa #sięnosi. Both refer to second-hand clothing, but are associated with specific influencers.
The last line above the link
This line just above the link to your fax lead website or store is very important! How many people click on the link depends on how you describe its content. You need to encourage the recipient to tap the screen as much as possible. In two ways – with a word and a gesture. Or rather, with an appropriate icon. Let’s start with words. The recipient must know what they are clicking on. So try to describe it, preferably by immediately smuggling in the benefit that the content will bring them.
Link in bio on Instagram
The cherry on top of the IG description cake. Hilary Rushford, a renowned stylist and Insta expert, compares bio links to the champagne you hand out to guests as they enter. You want to give them the best welcome, thank them for coming, and encourage them to stay longer, right?
That’s why you should always share what’s really valuable in the link. Free downloadable materials work great as a “glass of champagne”. You can also build an email database for your newsletter this way!
Summary – What to write in your Instagram bio?
The description in your Instagram bio is the first thing people notice when they visit your account. That’s why it’s worth devoting enough attention and creativity to it so that it encourages people to stay longer. It’s a bit like your business card, only virtual. You wouldn’t want someone to just look at it and throw it in the trash, would you? I hope that with the above tips it will be easier for you to write about yourself in your bio.