What’s the deal with consistency on Instagram? Some say it’s very important and you need to keep it in mind when developing your account. Others call for turning a blind eye to it, accusing consistent profiles of lacking authenticity and being boring. Who’s right? I won’t give you a ready answer. But today I’ll address a few myths that have grown around the topic.
First things first – what is consistency? 5 myths
Let’s start with a bc data america definition. For me, consistency on Instagram is the result of working on your own style of photos. Something that makes us immediately recognize their author. And that’s regardless of whether they’re in the photo! It’s a consistent mix of subjects, perspectives, and colors. Something that becomes part of our brand over time. And that’s why I think the following statements are a myth!
Myth 1: Consistency prevents authenticity
Authenticity to me means practical suggestions from green accelerator that I don’t pretend to be someone I’m not. But that doesn’t take away my right to choose what I want to show and how. If I want to be authentic, do I have to show my dirty socks on Instagram? I don’t know about you, but when guests come to my house, I DON’T RUN to the linen closet and spill its contents all over the floor to show them what “real life” looks like… But that doesn’t mean I’m sterile! But my home is definitely “mine” and there’s no other like it.
And it’s the same on Insta. Whether you want to show dirty socks or flower arrangements, product shots or your kids, you can be consistent and authentic at the same time.
Myth 2: Consistency is boring
If you define consistency fax lead as a series of identical photos… then I have to agree. But – as I wrote above – for me, that’s not what it’s about. And that’s exactly why you work on your style, so that it’s not boring! It’s not about copying your own shots either. Think of it as playing on the playground in front of your childhood block. Were you ever bored there? Even though it had only monkey bars, a sandbox and one swing? No way! Even on a carpet beater, you could experiment endlessly. And your consistent feed can do the same thing.
Myth 3: Consistency stifles creativity
Ha! And here you may be surprised. Let’s start with the fact that limitations very often increase creativity. Imposing them on ourselves forces us to look for less standard solutions. As a result, what we get is more original and creative. But there is one more aspect – finding a coherent and at the same time distinctive style… REQUIRES creativity. Because how can you shine among dozens of similar accounts without it?
Myth 4: Everything can be fixed with a filter or presets 5 myths
If it was only about the colors of the photos – this myth would probably be true. But consistency is not only about choosing the right colors. It is also important to take photos from a specific perspective (it is best to rely on two selected ones) and some small, repeatable elements (for example related to the theme of the account). Like in azulejos tiles – although their patterns are often different, the composition looks consistent thanks to the fact that sometimes the tiles repeat themselves and their colors work together.