The difference between B2B and B2C business is that B2B business is the negotiations that happen between companies, that is, when a company sells to another company. A B2C business is when a company sells to the consumer or end customer.
In this article you will learn what the b2b and b2c markets are and you will find examples of each type of business.
Do you serve the b2b or b2c market?
Understanding whether your market is B2B or B2C is the first step to understanding your market niche and is also the springboard to increasing sales.
Negotiating with a company is completely different from negotiating with the end consumer. Even though we are always in contact with people, when negotiating with companies we often depend on the approval of several different people before finalizing a sale.
This changes the entire approach, pricing, marketing strategy and everything else that directly impacts negotiation with the customer.
It is worth remembering that you will always be in contact with people, even if you sell to other companies (B2b) you will always negotiate with people, never forget that.
- What is a B2B business?
- What is a B2C business?
1 – What is a B2B Business?
The concept of B2B 5 myths about instagram consistency or B2B market is nothing more than business -to-business . If your company sells a product or service to other companies, you are in the B2B market .
One of the biggest advantages of working in this market is that negotiations have a higher value. The downside is that negotiations often take longer to be completed, as there are more decision-makers involved in the sales process. You can be a self-employed entrepreneur and work in B2B.
Examples of B2B business segments
- Software and Technology
- Marketing and Advertising Agencies
- Industries
- Security Companies
- Coworking
- Pharmaceutical Laboratories
- Oil and mineral extraction
- etc
Examples of companies in the B2B market
- Caterpillar
- Deloitte
- IBM
- Pfizer
- Petrobras
- etc
2 – What is a B2C Business?
The concept of B2C commerce or bgb directory market means Business-to-consumer , translating from English business to consumer . If you work with sales to the end consumer, you are operating in the B2C market.
Unlike the B2B market, negotiation times in the B2C market are much faster. The customer purchasing process is simpler because there are fewer decision makers.
Examples of B2C business segments
- Retail
- Bars and Restaurants
- E-commerces
- Leisure and Entertainment
- Academy
- Telephony
- etc