The secret to email cadence flow is segmentation and personalization of content. The more targeted the content of the emails, the more effective the cadence will be.
What is an Email Cadence flow?
Cadence email sending or email cadence flow is the sending of messages at scheduled time intervals. Cadence flow emails aim to optimize game review and system requirements prospecting time.
In Pcontrol, the email cadence flow can be activated according to the customer’s behavior when receiving and viewing the email or not, for example:
The first email in the cadence is sent to a potential customer. If the customer opens this email but does not respond, another email will be sent after a pre-defined period of time. 1, 2 or 3 days after the previous email was opened.
The same can be done if the customer does not open the email sent.
In this way, the email cadence flow allows you to create several emails and schedule them to be sent to potential customers with the aim of optimizing the time it takes to prospect a customer.
How many steps does a Cadence Flow have?
There is no set limit for a customer focus: interview with magda from @polishfolkart flow. You can and should adapt it according to your prospecting strategy.
The most successful email cadence flows have an average of 4 phases or steps.
The cadence flow, when executed in parallel with other actions such as telephone outreach, for example, tends to increase the chances of sales by 62%.
Read Also: How to Set Up an Automatic Email Cadence
What is the difference between Email Cadence Flow and Email Marketing?
There is a similarity between the actions in the use of email as the main form of contact. But in practice the actions are different in their execution and also in their objective.
Email Marketing is aimed at lists of people or companies with whom you already have a pre-established relationship. In this type of action, it is quite common to send promotions, catalogs and other promotional actions.
The Email Cadence Flow is intended to help with prospecting and should be used to start a relationship with your potential customer. It is not recommended to send catalogs and promotions in the early stages of the cadence.
Since there is no prior relationship with the future client, it can be considered invasive and even SPAM.
Read Also: Email Templates for Prospecting Customers
What’s the Secret to Email Cadence Flow?
Personalization is the big secret to a bgb directory email cadence flow, both in segmentation and in the content of the email.
To create a connection with the client, it is necessary to speak the client’s language. Vocabulary, everyday situations, pain points, etc. Everything that is part of your future client’s routine is important to be present in the cadence.
Email cadence flows are suitable for any type of company in any segment. Email has been gaining ground thanks to the use of cell phones and in 2020 the trend is for it to increase.