Black Friday in Brazil is getting bigger and bigger. It’s impressive how much it grows every year. Without a doubt, it’s a great opportunity for everyone. But is it worth selling on Black Friday?
For shoppers, this is the perfect time to bargain. Being able to buy products at a discount means, in some cases, buying products that were previously unaffordable.
For those who sell, it is the chance to earn much more with the increase in traffic of people on websites, stores and wherever else you are present.
But how do you know if it’s worth selling on Black Friday?
History of Black Friday in Brazil
Every year, PROCON publishes a list for each state with the companies you should the most iconic and enjoyable tracks on Black Friday.
It caught my attention this year because, in São Paulo alone, the list jumped from 167 non-recommended sites to 307. There are 140 new companies that you have to keep an eye on so as not to buy during Black Friday and also in your day-to-day life.
That’s why for many, Black Friday, which this year will be on 11/29, is affectionately called Black Fraud .
This means that the good ones end up being harmed by the bad ones. Whenever there is a breach of trust, the market is the one who loses.
In 2019 alone, the expectation is that R$3.15 billion will be generated in e-commerce alone. This is equivalent to 21% more than in 2018.
What should we observe with this?
Black Friday is a date that we build an sms marketing campaign for your startup should look at very carefully. After Christmas, it is the time of year with the most people buying and selling. In some segments, it has far surpassed Mother’s Day, which used to be the second highest revenue date for companies in the year.
Is it Worth Selling on Black Friday?
If you can put your products on sale, and bgb directory see that this can generate great business opportunities, then take advantage of it.
Never, under any circumstances, offer fictitious discounts. A salesperson who cheats a customer will be caught out at some point. Once trust is lost, there is no way to make them come back.