Tell a story
Do it in such a way that a spark of curiosity appears in the reader’s eyes and an elizaveta reznikova, 10th-grade school student of understanding, because someone has finally explained an industry term that they couldn’t quite understand before.
Why are stories in texts important?
1. Stories engage and inspire.
2. Story helps the create targeted sms marketing campaigns for millennials reach the reader better.
3. It is easier to explain complex issues using something the reader is familiar with than using abstract concepts that are difficult to imagine.
4. Thanks to the story, you have the opportunity to bring to the forefront what someone might not notice in the text.
5. You show what is important in the text because you tell a separate story about it.
6. People like to read stories
How to diversify text for a company blog?
Every person has experienced twd directory and has millions of stories in their head that they have been a part of or that someone has told them in the past.
Do you remember anything from kindergarten?
I remember how Bartek threw a green clay cucumber at Dorotka, the one with the blond curls. And then she walked around with a purple hole from gentian on her forehead. Years later I even wondered if she had a scar, even though our acquaintance with Dorotka and Bartek ended when we opened the doors to different elementary schools.
Similar stories are circulating in your head. You keep adding new ones. Just do some digging and you have great material to diversify your expert text.
People remember stories better
According to the authors of the book “Sticky Stories”, the structure of a story is one of the 6 elements of a catchy message.
Chip Heat and Dan Heat write that human memory works like Velcro, with tiny hooks on one side and tiny loops on the other. When you put the two sides together, the hooks engage the loops and the Velcro is fastened.
Loops are your experiences that you have somewhere in your head. The more hooks a story has, or specifics, e.g. the smell of warm apple pie, the better it will stick to your memory, because this smell will remind you of Grandma Basia’s house.
Would you agree with me that even a boring story is more interesting than dry facts?
Corporate Blog – How to Write to Captivate the Reader?
There is an easy way to do this, because most stories are based on patterns. Here is one of them, taken from “Magia słów” by Joanna Wryczy-Bekier.