Do you feel like the content on your competitors’ websites is all about the same thing? So what should you write about on your company blog to stand out? I’ll let you in on a secret – there are topics that few business owners touch on because they’re a bit… uncomfortable. And readers are looking for them. Use this in your content cleverly.
Are you practicing “ostrich” marketing?
Have you ever found exploring professional fields and meeting university departments thinking during a conversation with a client:
“I won’t mention it for now, so as not to scare the client. Maybe at the next meeting…”
If you have these thoughts, it means that you are burying your head in the sand when it comes to difficult customer questions, or you are practicing “ostrich marketing .” This is a term from Marcus Sheridan’s book “What the Customer Wants to Know.”
You pretend there’s no problem, but just because you don’t talk about it doesn’t mean it’s gone. Many people do it. So you have a lot of room to maneuver. If you have the courage to address uncomfortable topics in your content, you can stand out, gain customer trust, and drive traffic to your website.
Learn about the TAYA method
They Ask, You Answer.
It’s the method that sms marketing campaigns for healthcare reaching your patients effectively Marcus Sheridan’s failing business into a thriving one. The method that took him from being just a pool guy to traveling the world training other companies in sales, marketing, and communications.
TAYA is about answering customer questions.
All of them, without exception. Especially the difficult ones. It’s honesty and authenticity. It’s transparently talking about what people are looking for in the context of the company and its offer.
Sheridan calls it an obsession with educating the customer.
What will you gain with the TAYA approach?
You will gain the customer’s trust. And from there, it’s just two steps to signing up for a newsletter or jumping into the cart and clicking “Buy Now”.
The Big Five of the TAYA Method – What to Blog About
The Big Five are questions that every twd directory asks themselves, regardless of the industry they are interested in. The answers will help them decide which solution is the best fit for them.