If you’ve ever visited Naples, you know that it’s hard to fall in love with the city right away. To see its beauty, you have to look away from the trash lying around under your feet. It’s similar with text. If it’s full of meaningless words, it won’t grab the reader or encourage them to take action. How to clean up text?
The content of an offer, a product description or a blog post must be attractive. If they are full of empty phrases, they will become unclear and difficult to understand.
The reader has enough attention for about 17 words in a sentence , writes Dariusz Puzyrkiewicz in the Bible of copywriting. This sentence you are reading now has one less word, and it doesn’t look long, does it? If there are more words, you will lose the thread or remember only fragments of the statement.
This does not mean that the text should consist only of short sentences. It is good if there are more of these shorter ones than those stretching over several lines. The reader is waiting for specifics, so it is better to get to the point quickly. And in texts there are sneaky words, phrases and constructions that slow down reading. So how do you clean up your text?
Before you publish your text
Check if:
- are all the words in the sentence necessary?
- didn’t butter appear somewhere?
- Are more difficult words understandable to those to whom you are addressing your content?
- the sentences sound confident but not bragging?
- do you write like you talk?
And if you find any a unique environment where various ideas are discussed freely’ words – throw them in the bin or recycle them.
How to Clean Up Your Text – Watch Out for Tic Words
Word-ticks, as Joanna Wrycza-Bekier calls them in Magia Słów , are a group of building strong network relationships that have become a habit for you, like unconsciously fixing your fringe. They don’t bother you, but they can irritate others. These are words:
generally, just, as if, almost, typically, practically, exactly.
They all blur the meaning of the sentence. If you remove them, the text will retain what is most important. See.
Butter Butter
Do you ever write that something is twd directory simple ? Or maybe you give away a free gift ?
This is a mistake. And a longer text. If one word means the same as another, use only one.