There are about 2 billion websites on the web, and their number is constantly growing. Having your own website is a must-have not only for larger but also for small businesses. Considering the current economic situation, a good website promoting your company, services/products is essential! Especially if you want to stand out from the abundant competition.
What features should a good website have that will help you stand out from other construction companies in DE?
9 Characteristics of a Good Website in Germany – Construction Industry
- Clear site hierarchy and intuitive navigation
- Visual appeal – the site should be pleasing to the eye
- Well-developed, original content
- Adapted to mobile devices
- Short charging time
- Safe for users and adapted to German legal requirements
- Has up-to-date contact information
- Contains links to the company’s social media (if any)
- Contains your portfolio (e.g. before and after photos of renovation works) and references
Now let us move on to delve deeper into competitor analysis each of these points.
1. Clear site hierarchy and intuitive navigation
Remember that the website is for the user. Even when entering it for the first time, he should be able to move around it smoothly and quickly find what interests him.
A clear design of the page and an what are the 3 biggest objections in sales? hierarchy (i.e. arrangement and order) of subpages are the most important features of a good website. Search engines, as well as users, value pages that are easy to navigate. If a user cannot quickly find what they are looking for due to the poor structure of the page, they will leave the page, which not only means losing a potential customer, but also reducing the visibility of the page in search engine results (the bounce rate is an important parameter taken into account by indexing algorithms).
2. Visual appeal
On the Internet, as in life, first impressions can be very important. It is during the first 3 seconds that a user decides whether they want to stay on the site or if they would rather look for another one because it does not look professional (and a website is your business card on the web).
A well-thought-out graphic design, appropriately clean email colors and graphics, and good quality photos are key. Keep in mind that often less is more.
By choosing the right template, you will have fewer potential problems, which will save you time and frustration. A lot of unnecessary elements can not only increase the loading time of the page, which is not recommended, but it can also distract the audience from the content of your site.
3. Properly developed, original content for a website in DE
A good website must take into account the needs of customers, so take care of it. Present your strengths and provide information that your potential customer may be looking for. Focus on the specifics.
Do not copy texts from other sites! This is not only plagiarism, but also an action that will negatively affect your site’s SEO.
What else is important when it comes to German websites ? The quality of translations. Germans love their language and pay attention to its correctness, so entrust the creation or translation of texts to someone who knows the language very well.