If you want to successfully offer your services or products to Germans, it is worth taking into account the preferences and specifics of the German customer in order to be able to adapt your offer and method of service to them.
The German customer wants everything exactly and on time.
What causes the complete guide to planning your online store content for German customers?
- failure to deliver on promises made,
- delay of deadlines
- incompetent specialists
- confusing contracts
Fulfilling the contract, taking care of deadlines and quality is almost sacred. If something went wrong, the delivery is delayed, do not play for time, but inform the customer immediately.
Remember that Germany also pays great attention to data protection, so your website for the German market or your German online store should be carefully crafted in terms of legal and security issues.
Customers from Germany appreciate the high level of customer service
Automation makes things easier, and in today’s world, people are increasingly the worst email sales strategy for its benefits – for example, chatbots that respond to customers’ questions instantly, at any time, are very popular. The problem is that Germans still value contact with other people more than with even the most refined solutions of new technologies.
If you don’t speak German yourself, make sure you have someone in your customer service department who does. Germans value their native language, so it will be an added advantage for your company.
In terms of customer service, the speed of response, providing all necessary information, and, for example, current information about the status of work or an order also count. Germans like to know where they stand.
Germans value Polish professionals and Polish products
In some industries, Germans still clean email domestic brands. But there are areas in which Polish specialists (most from the construction industry) are particularly valued. As well as products in Poland. Such as window and door joinery, furniture, gates and fences, building materials, terrace roofs, and others. The reason is the combination of attractive prices and excellent quality that Germans expect.
In order to acquire customers in Germany, the key factors will be presenting the offer in German (e.g. a website in German, preferably on a .de domain), customer service in German, meeting deadlines and transparent communication.