You’ve heard a lot about the benefits of running a company blog (we wrote about it in the article Company blog – is it worth it? ) and you decide to make it appear on your website. You may already have a vision for it, but where to start? What to write about in your first blog post? We’ve prepared a list of things to remember for you.
1. Let people know that your blog just exists
It’s not enough to create a post. Let your recipients know that the blog exists and that an article has appeared on it. You can use social learn how to understand your positioning on google for this purpose (e.g., make a post on your company’s Facebook page). Do you send newsletters to your recipients? Great! You can also post information about a new post and a link to the blog there. To sum up – it’s worth thinking in advance about where you will promote yourself.
2. Be different from the competition
It’s worth following how to customize sales crm and sales funnel [mini course – lesson 2] competitors’ actions – it’s a clue to how to be better than them. Check what they write about, what the recipients’ reactions are. Track what interests your customer the most. An original idea for a blog will help you stand out from your rivals.
3. First Blog Post – Who Are You?
Start by introducing your company. Expand a bit on what you may have included on your “About Us” subpage. Write about what your cameroon business directory does, its history, mission, and vision. Outline what you’ll be posting on your blog and why it’ll be worth following.
4. Determine who you are writing to
Some people may think it’s trivial, but marketers know that defining your target group is key. When you run a corporate blog, you’re not writing for everyone, but for a specific audience. Your articles should meet the needs and tastes of potential customers.
Defining your persona will help you clarify your topic and choose the tone in which you will address your readers.
5. Running a company blog – check the text for correctness
The content is important, but even the most valuable text will put off the user if it is riddled with errors. If you create texts yourself and are not sure about their correctness, use tools that detect errors in text editors (e.g. Language Tool).